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(EMAILWIRE.COM, December 25, 2012 ) San Francisco, CA -- There is little surprise that the South Korean pop-music sensation Psy's “Gangnam Style” has become the most popular video on YouTube, with more views than any other. The song is infectious, the performer is likable, and the video is now approaching 1 billion views worldwide.
The aural wildfire that is the radio-length song and dance, which only found its way online six months ago, represents a turning point of the online video hosting site. YouTube's entertainment offerings have now official expanded beyond the candid home videos or the made-for-TV moments that many may not have seen otherwise. Now, the channel host is simply another venue for heavily popular worldwide material.
On the list of most popular videos of this year, there were some exclusively created for the internet. One such video was Invisible Children, which took advantage of YouTube's span of reach to attract millions to their human rights cause.
"It definitely suggests that there's change afoot," said James McQuivey, an analyst with Forrester Research. "I don't think the change is about one form of entertainment replacing the other. It's about the expansion of the platform to include more things. That will continue."
YouTube currently has 800 million users who take the time to watch over 4 billion hours of video each month. “Gangnam style” is simply the first undeniable proof that the YouTube phenomenon is now a part of the worldwide culture, as the song started in Asia and spread across the globe.
"A lot of people are used to us having an insular pop culture, where everything is originating out of the U.S. and spreads to other parts of the world," YouTube trends manager Kevin Allocca said. "YouTube is a global thing — 70% of YouTube's views happen outside of the U.S. You have these things that are phenomena at a global scale."
Invisible Children was an organization's attempt to bring to light brutal leader in central Africa, Joseph Kony and his Lord's Resistance Army, which used the tactic of kidnapping children in order to turn them into warriors or sex slaves. “Kony 2012” was criticized for oversimplying the story, but set a single-day record for YouTube with 31 million views.
The other eight videos making the Top 10 list for YouTube this year were : "Somebody That I Used to Know — Walk Off the Earth (Gotye — cover)"; "Call Me Maybe" by Carly Rae Jepsen ; "Barack Obama vs Mitt Romney. Epic Rap Battles Of History"; "A Dramatic Surprise On a Quiet Square"; "Why You Asking All Them Questions"; "Lindsey Stirling"; "Facebook Parenting: For the Troubled Teen"; "Felix Baumgartner's supersonic freefall from 128k' — Mission Highlights".
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Source: EmailWire.com
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