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(CityRegions.Com, February 08, 2018 ) Online content distribution and discoverability can be achieved through press release distribution services, social media influencers or through user generated sharing. However, many companies spent money and hours to develop content, yet what they produce resides on websites, or worse, in hard drives. If content is not delivered to the right audience, there will be not engagement. EmailWire.com, the global newswire with press release distribution helps companies with content delivery or discoverability; this helps justify cost and meet businesses’ objectives.
It is believed that the average piece of content takes 20 hours to create and cost approximately $1,200, yet “60-70% of B2B content sits unused, collecting dust in the depths of your blog or resource center," writes folks at Uberflip.
To help companies distributes their content to the intended audience, EmailWire, a global newswire with press release distribution services, presents "How to Increase Your Content's Discoverability" -- a free eBook that is available for download here: https://goo.gl/hMiqRF . This eBook is written for marketers or persons in charge of content distribution gives insights as to:
-- Why and how your target audience is seeking your content
-- How to organize and assemble your blog or resource center
-- How to build a content experience that enables content discoverability
Is there a difference in content distribution and content discoverability? Maryanne Gaitho defines Content distribution as "any means used by brands to disseminate content to large and targeted audiences." However, content discoverability, according to Wikipedia, "the degree to which of something, especially a piece of content or information, can be found in a search of a file, database, or other information system."
To distribute your content through press release distribution, go to http://www.emailwire.com/publications/unlimited_press_release_distribution.php.
Houston, Texas based EmailWire.Com is a global newswire with unlimited press release distribution services that helps businesses to write, publish and distribute engaging press releases with images and video content for small and medium size companies across the globe.
Public companies, private corporations or organizations, through their public and investor relations firms, also use EmailWire to publish and distribute news releases to reach their target audiences.
GroupWeb Media LLC
Press Release Distribution Staff