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(CityRegions.Com, May 11, 2018 ) Market Insights
The Europe malt ingredient market is expected to grow at a CAGR of XX % during the forecast period of 2017–2022. The market, estimated at USD XX billion as of 2016, is projected to reach USD XX billion by 2022. Malting is the process of converting cereal grains like barley, wheat and others into malt, which can be used in brewing, distilling and food manufacturing. The cereal grains are germinated by soaking in water and allowed to sprout and then dried with hot air. During the malting process, the grain starches are converted into simple sugars such as glucose and fructose. Malt ingredients are used in the food industry as food additives, which impart desirable flavor and color to the finished product.
Market Dynamics
The European region is one of the prominent producers and exporters of malt ingredients. The growing consumer awareness regarding the health benefits of malt ingredients and the wide-range of applications it finds in the food industry are driving the market. The Europe malt ingredient market has been dominantly driven by the huge demand from the brewery industry, especially the growing consumer trend for craft beer. Usage of malt in beers is expected to account for a major chunk of the market, followed by distilleries and the food industry. An increase in the consumption of malt beer and malt-based nutritional dairy products is the key driver for the malt ingredients market in Europe. The introduction of new products such as gluten-free malt, especially in the bakery industry, has further driven the market. Health-conscious consumers are looking for a clean label, food quality and safety. Malt ingredients are used in bakery and confectionery products as it imparts color and flavor to finished products. The major opportunities are the increasing demand for all natural food products and the rising demand for ready-to-eat and packaged food.
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Market Segmentation
The market has been segmented by ingredient type, source type, application type, commercial grade type and by geography. Malt produced from malting grains is available in various forms such as malt, malt flour, dried malt extract, liquid malt extract, kibbled malt, malt flakes, malt vinegar, malt syrup and others. Malt and malt flour hold the largest share of the market due to their direct consumption for beer, whisky and beverages manufacturing. Alcoholic beverage industries have a direct contract with the malt suppliers for two-row, four-row, and six-row malt grains or for malt flours which create an unbeatable demand in the market. Barley holds the largest market share due to its preferable malt consumption in the beverage industry. It has unique enzyme property that makes it dominant over other grains. However, oats and rye are the fastest-growing segments due to their nutritional profile and increasing application in various flavored food products. Malt has several end applications such as in brewery, distillery, bakery, cereals, confectionery, non-alcoholic beverages and others such as snacks, savories, etc. Brewery application consumes more than 90% of the malt and has dominated the market share. By the commercial grade type, the malt market is segmented into standard malt and specialty malt.
Competitive Landscape
The Europe market for malt ingredients is highly fragmented and is characterized by the presence of large and small vendors. The market is highly competitive, with all players competing to gain a greater market share. Vendor performance in the malt ingredients market may be impacted by the changing consumer spending pattern and preferences, due to an increase in the disposable incomes and changing lifestyles. The vendors compete on numerous factors such as price, quality, product differentiation, distribution, and promotion.
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The major companies in the market are:
Malteurop Group
Boortmalt
Simpsons Malt
Bestmalz
Future Spotlight
Companies are focusing on different flavored malt beverage products such as - fruit flavored malt beverage targeting especially female consumers. Wild flavors and specialty ingredients in beer mix and malt beverage are the growing opportunities for the market. Moreover, in developing regions, the introduction of healthier products made from malt such as malt energy drink, has been a targeted product for the market.
Key Deliverables in the Study
Market analysis for the Europe malt ingredient market, with region-specific assessments and competition analysis on a regional scale.
Market definition along with the identification of key drivers and restraints.
Identification of factors instrumental in changing the market scenario, rising prospective opportunities, and identification of key companies that can influence this market on a global and regional scale.
Extensively researched competitive landscape section with profiles of major companies along with their market share.
Identification and analysis of the macro and micro factors that affect the Europe malt ingredient market on a regional scale.
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market.
Insights on the major countries/regions where this industry is growing and identify the regions that are still untapped.
Table of Content
1. Introduction
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definition
2. Research Approach and Methodology
2.1 Introduction
2.2 Research Design
2.3 Study Timeline
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering & Econometric Modelling
2.4.4 Expert Validation
3. Market Overview
4. Market Dynamics
4.1 Drivers
4.1.1 Prominent Trading Market of Malt
4.1.2 Increase in the Number of Independent Breweries and Craft Beer Demand
4.1.3 Wide-Range of Applications in the Food & Beverage Industry
4.2 Restraints
4.2.1 Availability of Good Quality Cereal Grains
4.2.2 Government Taxes on Imported Malt
4.3 Opportunities
4.3.1 Increasing Demand for All Natural Food Products
4.3.2 Rising Demand for Ready-to-Eat and Packaged Food
4.4 Porter's Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition
Continued
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