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(CityRegions.Com, May 17, 2018 ) The Automotive Rain Sensor Market is poised to grow at a CAGR of around 7%, to reach approximately USD 6 billion by 2023. Bosh and Denso have been estimated to be the market leaders of automotive rain sensors globally in 2017. Rain sensors date back to 1951 when the Le Sabre concept from General Motors featured a water-sensitive switch that triggered the closure of the convertible top in the event of rainfall. General Motors, optimistic about this technology, reintroduced it in 1996. In the reintroduced version, an incidence of rain triggered the windshield wipers automatically. Now, in 2015, with the advent of the semi-autonomous and ADAS technologies in the automotive industry, the rain sensor technology is back in the limelight. Major automakers including BMW, Volkswagen, and Lexus are offering these systems in their premium and luxury segment vehicles.
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The Developing Market
Europe and North America are the major markets for rain sensing technology, together accounting for more than 50% of the global market share in the automotive sensor market. In light of the higher consumer demand for advanced sensor-based vehicles, the North American market is expected to grow at a higher CAGR by 2023. The market growth in the Asian region is evident as well, with higher demand for luxury cars in India, and China with the budgeted car segment in this fray too, e.g., Hyundai.
The economic growth of the emerging countries such as China and India will increase the demand for passenger cars in the coming years; this will induce global automobile manufacturers to invest heavily in technology and modern mass production systems, in turn, fueling the demand for automotive rain sensing wiper systems. Moreover, increased investments in infrastructure development and industrialization that fuel the demand for commercial vehicles will also boost the market’s growth prospects in this region. According to this market study report, APAC will continue to dominate the rain-sensing windshield wipers market throughout the forecast period, and countries like China, India, Indonesia, Japan, and South Korea will be the major market contributors.
The Developing Stage
Mordor Intelligence market research analysis identifies the increasing demand for do-it-yourself (DIY) installation and the rising popularity of e-commerce as one of the primary growth factors for the rain sensing wiper system market. The recent years have witnessed an increasing trend among customers to purchase DIY automotive products that enable them to install the product on their own. This will induce automotive component manufacturers to provide rain sensing wiper systems as different components that can be assembled and installed by end-consumers without any assistance, which will drive the adoption of rain sensing wipers in the coming years. Additionally, the proliferation of e-commerce that allows customers to purchase products easily through simple steps will also fuel market growth.
The replacement of windshield wipers with ultrasonic force fields will be one of the significant factors gaining traction in this market in the next few years. To eliminate the distraction caused by the movement of windscreen wiper blades, manufacturers will focus on developing innovative solutions. The British automotive manufacturer, McLaren, has already developed a new automotive windshield cleaning technology using high-frequency sound waves that makes the windshield repellent to water, mud, ice, or any other kind of dust in the surroundings.
The failure of the earlier rain sensor systems can be attributed to the fact that these systems tried to eliminate the wipers by either ultrasonic vibrations (to remove the water droplets) or by the application of special coatings. However, there existed a technology deficiency to detect rain and automatically adjust the wiper system accurately. Now, with the emergence of the latest technologies, such as optical sensors, which detect the moisture on the windshield and utilize the total internal reflection principle, modern rain-sensing systems have proved their reliability compared to their ancestors. Growing autonomy in the vehicles and adoption of advanced sensing technologies for a comfortable ride experience are the major propellants of the growth of the automotive rain sensing systems. Consumer choice for more in-built car options has played a key role as well, with growing preference for technologically capable automobiles that can sense and act accordingly, thereby easing the driver's burden and increasing their reliance on technology.
The high cost of these sensors is a major restraint, confining them to the luxury vehicle segment but the increased production capabilities, technology advancement, and smart sensors up-liftment of the budgeted automotive companies, have significantly brought down the cost per unit of rain sensors, opening up new avenues for the market growth, for instance, Hyundai Motors India Ltd introduced rain sensors wipers in their budgeted car segment i20. Thus, decline in price is now allowing OEMs to expand the use of these sensors to all the vehicle segments.
Key Developments and News
December 2017 - Tesla started rolling out an OTA update (2017.52.3), enabling their AP2.x cars to utilize the onboard cameras to passively detect rain without the use of a dedicated sensor - this implementation does not work in the dark.
Major Players: DENSO CORPORATION, HAMAMATSU PHOTONICS K.K., HELLA KGAA HUECK & CO., ROBERT BOSCH GMBH, ZF TRW, amongst others
Reasons to Purchase the Report
Provides latest insights into the automotive rain sensors market
Gives a detailed analysis of key competitors in the automotive rain sensors market
Analyzing various perspectives of the market with the help of Porter’s five forces analysis
Detailed analysis on the region that is expected to witness the highest growth
Identify the latest developments, market shares, and strategies employed by the major market players
Three month analyst support, along with the Market Estimate Sheet (in Excel)
Customization of the Report
This report can be customized to meet your requirements. Please connect with our analyst, who will ensure you get a report that suits your need.
Companies Mentioned:
Denso Corporation, Hamamatsu Photonics K.K, Hella KGaA Hueck & Co., Melexis Microelectronic Systems, Mitsubishi Motors Corporation, Robert Bosch GmbH, Valeo S.A., Vishay Electronics, Xenso, ZF TRW
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Some of Major Point From TOC
1. Introduction
1.1 Study Deliverables
1.2 General Study Assumptions
2. Research Methodology
2.1 Introduction
2.2 Analysis Methodology
3. Executive Summary
4. Market Overview and Technology Trends
4.1 Current Market Scenario
4.2 Technology Trends
4.3 Porter's Five Forces Framework
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Consumers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitutes
4.3.5 Competitive Rivalry
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