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(CityRegions.Com, May 28, 2018 ) Supply side platforms software allow publishers to make money from their websites by creating and selling ad inventory to marketers on an impression-by-impression, or visitor-by-visitor, basis. By selling ads in real time, publishers can provide advertisers with better visibility into individual impressions and gain instant clarity into advertising demand. This ensures that publishers sell their inventory at the most optimal price point and leverage their ad inventory to the fullest extent.
Supply Side Platform (SSP) Software have been universal market around the globe for several decades and several domestic and international participants who have made their mark over the years, making it a highly fragmented market. However, innovative products and positive aggressive marketing strategies are the modes to gain an edge over competitors. Some of the factors that are expected to influence this global market are the rising employment rate among investments in emerging economies.
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Top Key Vendors:
DoubleClick (Google), LiveRail, ONE by AOL, Rubicon Project, OpenX, PubMatic, BrightRoll (Oath Inc.), AerServ, sovrn, Adform, AdJuggler, Altitude
SSPs are used in conjunction with publisher ad servers—either as a single product or two separate integrated products—that provide the functionality to manage ad inventory and traffic incoming ads. SSPs, in turn, give publisher ad servers the ability to sell their advertising inventory in real time through advertising exchanges or directly to advertisers’ demand side platforms (DSPs).The top market shares by manufacturers of the market have been provided in the report to gain a good understanding of the vendor background of the market.
The report presents a thorough overview of the whole market growth. For this, the global Supply Side Platform (SSP) Software production, revenue, and share of the prominent players, and the average price has been provided. The competitive situation and trends, the report explores the market, the recent mergers and acquisitions, and their expansion strategies which allow the readers and players to have a strong understanding of the overall market.
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Table of Contents:
Chapter 1 Industry Overview of Supply Side Platform (SSP) Software
Chapter 2 Manufacturing Cost Structure Analysis of Supply Side Platform (SSP) Software
Chapter 3 Technical Data and Manufacturing Plants Analysis of Supply Side Platform (SSP) Software
Chapter 4 Global Supply Side Platform (SSP) Software Overall Market Overview
Chapter 5 Supply Side Platform (SSP) Software Regional Market Analysis
Chapter 6 Major Manufacturers Analysis of Supply Side Platform (SSP) Software
Chapter 7 Development Trend of Analysis of Supply Side Platform (SSP) Software Market
Chapter 8 Supply Side Platform (SSP) Software Marketing Type Analysis
Chapter 9 Conclusion of the Global Supply Side Platform (SSP) Software Market Professional Survey Report 2018
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