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 (EMAILWIRE.COM, January 21, 2013 ) Carlsbad, CA -- While SEO is a term many who have even looked into a website can readily recognize as an important part of making on online business, fewer individuals will be keen to note the important of CRO, or Conversion Rate Optimization. Thankfully, EricStrate.com created an infographic to help anyone and everyone understand the importance of CRO work.
The number one most important thing to understand about CRO, according to the infograph, is that if one does not have to proper design and sales copy for their web presence, then one will miss out on likely be simply throwing money away. Testing the variables of sales copy and web design help one find the proper function and style of both in a scientific manner.
EricStrate.com points that by utilizing A/B tests and comparing differing designs, improvement of as little as 0.5% to 1% conversion rate can be the difference between a anemic and healthy bottom line. That, in turn, could mean the difference between your company staying afloat or falling apart completely.
Understanding the usefulness of testing items like usability, copy optimization, customer journey analysis, cart abandonment analysis, and so much more, one can gain highly valuable insight into the how and where customers are being lost, rather than converted into paying and returning clients.
According to the infographic, keeping in mind how to remain relevant, creating clear propositions, and building trust are three of the most important key elements in turning potential visitors and buyers into consistent and returning version of both. Being able to keep in mind how to cultivate user intention, and removing unnecessary and potentially damaging distractions is another portion of vital importance.
CRO work is not just about making money off of those who visit a site. The concept behind it is understanding what makes a customer comfortable and competent enough to feel confident to purchase or retain services from a site. When a potential customer feels good and secure, he or she will not only be a more likely customer, but a more consistent customer.
About EricStrate.com
Eric Strate provides CRO and other quality services to help clients reach the potential they deserve. See their newly released infographic here - http://ericstrate.com/methods-to-improve-conversion-rates-for-online-marketing/
Eric Strate
Customer Service
760 666 0430
eric@ericstrate.com 
Source: EmailWire.com
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