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(EMAILWIRE.COM, December 17, 2012 ) San Francisco, CA -- Ask.com is doing its best to give everyone's interest in discovering new and useful applications for the smartphone a quality outlet.
The company has forced a licensing agreement with Silicon Valley start-up Quisxey, which has spent the better part of three years trying to refine a way to analyze the services offered through applications designed for Apple and Google gadgets, Windows, and Blackberry devices.
The results elicited from Quicey's database are now appearing among the answers that Ask provides to any question posed on its search engine. A new section of Ask will house the primary results. The official change to the hand-up for the company on Tuesday.
The applications may, in fact, appear as a top result, regardless of whether it was specifically asked for. Someone looking for a place to mountain bike may end up with a app that locates trails. Query for television shows might highlight Netflix or Hulu, that will offer entire episodes, instead of the result bringing up web listings for information regarding the show.
The move by Ask is another in the shift the company is taking from the personal-computer realm, into mobile devices. There is a strong sense of full-fledge motion toward the handheld sector of technology. General-purpose engines must change with the tech industry as a whole, or risk becoming less relevant, according to Quixey founder and CEO Tomer Kagan.
“Search is no longer about just reading documents,” Kagan said. “It’s about finding the technology to help us with what we are trying to do.”
IAC/InterActiveCorp, who owns Ask, is betting on the new application will lure traffic away from larger search engines.
Ask processes over a billion requests each month in the U.S. Alone; yet, ask remains in fourth place among search engines. Its standing is a far cry from the top three positions, as it sits with 3% market share, according to the latest data.
“Apps are gateways to some of the most top-notch digital content out there, so this integration fits perfectly with where our product is headed,” said Shane McGilloway, Ask’s chief operating officer.
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Source: EmailWire.com
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