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(EMAILWIRE.COM, December 19, 2012 ) San Francisco, CA -- A new blogging platform promises to eliminate the need for writers to market their content, but it is too early to tell whether the site will be a success, writes Adrianne Jeffries of The Verge.
The new site – Medium – is an effort by Evan Williams and Biz Stone, who helped create Twitter and Blogger. The word “blogger” has been credited to Williams, Jeffries writes.
What makes Medium different is curating. A stream of postings would be selected that is most relevant to users.
“We want to help the best ideas and stories have the biggest possible impact,” Williams told Jeffries. “For the vast majority of people, Medium will have a higher return-on-investment for writing than publishing one’s own blog.”
Medium’s algorithms, with a little human help, are intended to make sure a writer’s posts go out to an group of interested readers. Writing will be grouped in “collections” that might share a common theme. Readers will be presented with a mix similar to group blogs.
The collection titles also can be seen as writing prompts. Jeffries notes examples such as “When I was a kid” and “This happened to me.”
Medium will also promote posts in collections, such as “Front Page Picks.”
The site has hired high-powered literary agent Kate Lee to be director of content with the aim of showing its dedication to quality.
A variety of content is already available, and much of it is engaging, according to Jeffries.
Whether Medium will become the Internet’s next big message remains to be seen. The platform has several qualities working in its favor. Jeffries sees it as “earnest, encouraging, and unintimidating.”
A music blogger wrote that the platform was well-suited to her writing, noting that there is no feedback, unlike other social media sites.
“There’s no count of who reads or likes,” says Michele Catalano, according to Jeffries. “The validation we’re so used to with social media isn’t really on Medium. It’s a good break from it.”
Jeffries is withholding judgment of MediumÂ’s vision until it builds a critical mass of writers and users.
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Authority Blogging Platform (http://authoritybloggingplatform.com/) is an online resource for marketing through social media. Visitors can find out how to increase traffic to their business site and raise income through effective blogging and online marketing strategies. People also can find tools to become highly ranked in Google search results at the website along with learning more on small business internet marketing.
AuthorityBloggingPlatform.com
Benjamin Wrights
4157669098
news@postpressrelease.com 
Source: EmailWire.com
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