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(EMAILWIRE.COM, April 22, 2013 ) San Francisco, CA -- For anyone that wants to grow his or her business, embracing mobile marketing and tapping into the ever-growing number of smartphone-wielding Facebook fans is likely the best way to do so.
As important as growing a businesses can be, an entrepreneur can allocate a mere finite number of hours per week to marketing. One needs a strategy on just how to spend that time, and unless one is simply not paying attention, one understands that Facebook is one of the best platforms around to reach a wide audience.
Still, unless one taps into a mobile marketing potential, there is an entire pool of Facebook fans that are being missed. A new study from Web.com Group has shown that 80% small businesses who decide to embrace mobile marketing have seen increases in new business. The increase can be directly linked to the use of the medium as well.
Pedro Hernandez, of Small Business Computing, has reported on the IDC study of smartphone owners that expresses just how Facebook is working with the mobile crowd. He notes that according to the study, Facebook continues to rank as one of the top-three things people utilize a smartphone for. He also noted over 70% of all people who were surveyed utilized Facebook, and the average person checked the service 14 times per day.
The results have surprised some given the sheer volume of use the networking site has, and indicates that the group of Facebook users provides a huge growth opportunity for a wide array
of businesses who have the savvy to utilize the survive properly.
Just how to take advantage of the service beyond the basics, and how to excel beyond what will surely be a growing demographic of businesses will be key for the success of respective businesses. Still, the numbers show that, with 8-of-10 small businesses finding growth with the online social network, there is little doubt it will be attempted by many.
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Source: EmailWire.com
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