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(EMAILWIRE.COM, May 02, 2013 ) San Francisco, CA -- LinkedIn has remained a top social media site for business executives ranging from directors to CEOs, according to the recent DHR International and Modern Survey numbers. While LinkedIn does hold on to this top billing, executives have indicated that Twitter and Facebook are the sites they use most as well.
In the findings, the executives defined social media brands as Facebook, LinkedIn, and Twitter, with each having awareness over 80%. Other sites were a far cry from the top three, as blogs were less than 50%, Pinterest was just above 30%, and Google+ sat in just around 30%. Three years prior, DHR International had run similar studies, and the awareness has improved, while LinkedIn has increased its lead as far as tools are concerned. Despite the increased awareness regarding twitter and blogs, few executives consider either to be a preferred social media vehicle to use.
The study noted that executives are what could be considered “modest” social media users, with nearly 60% utilizing the network less than an hour per week. Still, while they may not spend their lives on the sites, a vast majority do use social media daily. The executives also indicated that overall, they would use social media if: It helped business (90%), were looking for a new career (86%), items learned had consistently high value (85%), or it was a better use of time (80%).
Just under 60% felt they would use social media more if they better understood the benefits, while under 50% would find time to utilize it more if they had better experience with the respective medium.
As a global research firm, DHR International as an opportunity to assist these executives to promote the online marketing and interactivity on a business-networking level. It is, of course, yet to be seen if such a venture would be taking by a research team, as such. Still, the opportunity remains.
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Benjamin Wrights
4157669098
news@postpressrelease.com 
Source: EmailWire.com
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