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(EMAILWIRE.COM, May 14, 2013 ) San Francisco, CA -- More baby boomers are retiring as more millennials are being hired, and meeting planners are now forced to brace themselves for shifts in the new workforce, which may impact general meeting attendance.
A new Center for Exhibition Industry Research study shows that, for those in charge of such logistics, the impact may not be as negative as some have predicted in the past. It finds in its new study that the generational differences in fact-to-face meeting preferences are not as drastic as once thought.
The research was titled “Generational Differences in Face-to-Face Interaction Preferences and Activities,” and it surveyed over 9,000 in attendance at over 800 exhibits for professionals, finding that in every age group, the value of face-to-face meetings was nearly equal. In fact, each age group noted face-to-face meetings as the top way to present important information, and the most important interaction type for quality job performance.
“The good news is that face-to-face interactions at exhibitions are highly valued by professionals of all generations, including younger professionals,” CEIR Research Director Nancy Drapeau said in a statement. “The fear that the relevance of this medium will wane with younger professionals is not evidenced in this study; however, there are differences organizers and marketers need to understand.”
The difference included reasons for attending meetings, as well as general events. While the top-five reasons for attending differed across generations were the same, CEIR noted that a separation of generational preference from thereon out. Younger attendees wanted inspiration and motivation for their jobs, while the older individuals wanted education from conferences and sessions.
CEIR also noted the effect of online interactions regarding live attendance at conventions and exhibitions. Most older attendees found interacting online had little or no impact on their exhibitions. A larger percentage of young respondents found that online interaction did increase attendance.
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Source: EmailWire.com
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