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(EMAILWIRE.COM, June 06, 2013 ) San Francisco, CA -- ‘Inbound Marketing’ refers to the marketing that brings customers in when they’re ready, instead of a business having to wave their arms in the face of a potential customer until they grudgingly see what you have.
SEO is a classic example of inbound marketing, because it works like this: A womanÂ’s alarm clock stops working and she realizes she needs a new one. When she goes online to search to for a new alarm clock, she uses a Google search for [best alarm clock]. Then, she clicks a few results and ultimately decides to order one. A business that sells alarm clocks used inbound marketing to find a customer that went to them when she was ready.
The point is, the customer is coming to you, whether you have to pay for the click or not. And “free clicks” from organic search have costs, too – all the time and work it takes to rank on the first page and to defend your rankings if you get there. So, inbound marketing isn’t defined by what you spend, it’s defined by the direction of the flow.
SEOs have neglected the value of pay per click - or PPC - for too long. Marketers say that SEO is better because itÂ’s cost effective, it has more long-term value, and it gives searchers what they want and ads simply donÂ’t.
However, SEO and PPC have exactly the same goal: to provide search engine users with the information theyÂ’re looking for, when theyÂ’re looking for it. Sometimes PPC ads fail to do this, but the same is true of SEO, thatÂ’s why Google spends so much effort trying to eliminate search spam from the organic results, because even they want to give customers what they want, when they want it.
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Source: EmailWire.com
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