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(EMAILWIRE.COM, June 06, 2013 ) San Francisco, CA -- Angeli Chin, the marketing director for CONRIC PR & Marketing, chose an orange outfit to represent her firmÂ’s colors - in other words, guerilla marketing. She describes guerilla marketing as a way to easily and efficiently spread a message about oneÂ’s brand or services. The great thing about the tactic, according to Chin, is the ability to grab someoneÂ’s attention.
Other guerilla marketing strategies include temporarily changing the name of a city for a sports event or a pest control company that drives cars resembling mice.
Lately, Chin has been giving presentations on guerilla marketing to various companies. The most recent took place at Goodwill Industries of South FloridaÂ’s MicroEnterprise Institute. She cited this as a chance to give back, particularly to entrepreneurs who can always use free workshops.
One of her clients, Keith Grossman, runs a law firm in Fort Myers that also includes conflict management services. He began using guerilla marketing to educate people on alternatives to court and to create brand awareness. Grossman underlined his ability to get new client referrals as a result of the guerilla marketing tactics
He has run several different campaigns centered around various themes. One of the more successful ones focused on the idea of divorce sharks. “Sharks” are understood as individuals who escalate a conflict, namely attorneys or the other person involved. Grossman’s firm offers a service to help manage and contain these sharks that might appear in clients’ lives. By giving out stress balls in the shape of sharks, the firm effectively underlines its message.
Another campaign focused on relationships with the theme of Runaway Bride. They pasted sayings all over the office, such as, “Marriage is the No. 1 cause for divorce” and had a relatively high turnout. Grossman is very satisfied with their guerilla marketing campaigns and will continue them in the future.
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Source: EmailWire.com
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