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(EMAILWIRE.COM, June 06, 2013 ) San Francisco, CA -- Why should you invest in online marketing when you are a local brick and mortar business? Because you want to be where your customers are looking. Consumers often search online before deciding what to buy and where to buy. This means that you need to be there so that they can find you and see your product before making a decision.
In a report released by BIA/Kelsey, before making local purchases, 97% of consumers use online media. In addition, research done by Google showed that 9 in 10 internet searches concluded with a follow up action in which the individual either made a call or visited the business. Even more astonishing, after 73% of mobile searches an additional action occurred. Searching from a mobile device is becoming increasingly prevalent, but you need to know how consumers find you.
Taking advantage of online marketing will give you the edge over your competition. A recent study showed that 50% of online listings by small businesses are incorrect, and almost 70% of small business owners stated that time is a serious impediment to keeping their listings updated. By taking this extra step, you can easily give yourself an advantage.
Here are a few simple steps you can take to optimize your online marketing.
1. Make sure that your website has a responsive design so that it can easily be viewed from mobile devices.
2. Ensure that online information about your business is correct on all relevant websites.
3. Allow users to make reservations or appointments online.
4. Use social media as much as possible to build a community and engage with consumers.
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Source: EmailWire.com
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