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Phoenix-based U-Haul International Struggles to Stay Relevant

(EMAILWIRE.COM, June 07, 2013 ) San Francisco, CA -- Five years ago, Joe Shoen made his cellphone number public. Shoen, board chairman of Amerco, Phoenix-based U-Haul International Inc.Â’s parent company, still has the same number, and he still answers calls, every day. Whether itÂ’s at home on Sundays, at 5:45 a.m. in the morning or on MotherÂ’s day, Shoen says he gets about three calls a day on average, but on busy days he gets about 10 calls.

He keeps his number public because he wants people to be able to could call him directly with issues and comments on improving his business. To meet those demands, U-Haul, the self-moving and self-storage rental giant will focus on some of its newer programs this year.

Those programs include Collegeboxes, U-Haul Car Share and U-Box portable moving and storage, which the company introduced all three programs between 2007 and 2010.

Shoen said his company needs to stay relevant in todayÂ’s marketplace. He calls the newer programs investments in the future.

Collegeboxes, which U-Haul acquired from competitor Store to Door in 2010, ships boxes of studentsÂ’ belongings to their college cities and delivers those boxes to dorm rooms on move-in day.

When Joe acquired the company from his father, L.S. Shoen, in 1986, he found that there was a terrible family dispute over the company and who had control. However, even after all the “trauma and drama” of doing business with his family, Joe said he still supports family businesses “100 percent” because he believes they are the core of the country’s free-enterprise system, something Shoen is very passionate about.

Today, U-Haul is an almost ubiquitous brand name. There are about 15,500 independent U-Haul dealers. As of March 2012, U-HaulÂ’s rental fleet consisted of almost 106,000 trucks, 83,000 trailers and 33,000 towing devices. U-Haul operates 1,140 self-storage locations in North America, in Canada, the U.S. and Mexico.

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Benjamin Wrights
4157669098
news@postpressrelease.com

Source: EmailWire.com

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