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(EMAILWIRE.COM, June 15, 2013 ) San Francisco, CA -- Google highlights that users are more likely to watch a particular movie once they have thoroughly researched it via Google or Youtube. Additionally, studios and filmmakers are able to better decipher what users and moviegoers are interested in as far as movies go based on the number and type of searches they make.
The idea behind Google’s ‘white paper’ is to find a way to quantify what producers and filmmakers call movie magic, which is the ability to better understand what audiences want to see and create the perfect marketing campaign to promote a blockbuster film at the right time. While hile the ability to track films has been around for quite some time, it’s the internet age has made it become understandable as to why studios and interested parties are turning to two of the top search engines - Google and Youtube - in the world to derive better analytics.
It works by looking at the correlation between the number of searches for a particular movie and its success at the box office. Google theorizes that search of the movie would indicate interest and intent, and the more searches done in a given weekend about a film, the bigger success it would be at a box office.
This goes for watching trailers and extended trailers for movies on YouTube, to help generate interest in the movies. The company says that searches done on the video sharing service can really predict how well a movie will do four weeks before its release a better indicator than a simple search for the movie.
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Source: EmailWire.com
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