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(EMAILWIRE.COM, July 03, 2013 ) San Francisco, CA -- Brands tend to be necessarily presented wherever a targeted audience invest their time and attention. Increasingly so, that means social media for brands. United States audiences spend nearly a half-hour to three hours each day on some form of social media.
For the habitual users, young techies and basic younger demographics, the time spent on social media is dramatically higher. Social media is one of the largest time-wasters on mobile devices, and that time spent can mean money or brand recognition for companies.
Brands and businesses which are invisible on social media often miss the chance to engage. Many may fall behind competition that is smart enough to jump on the movement earlier. Most important, there are well-known examples of brand success based upon intelligent social media attempts.
The benefits on the medium for brand presence is a significant one. Even for those who choose a less clear-cut route, there is gains to be had. The steps do still follow a similar pattern, regardless of it being a standard or outlandish strategy.
Reports from studies show that which platform utilized is crucial. Certain platforms are not created with easy-to-enter strategies in mind. The money-to-effort ratio must be feasible, and not push a company to spend an absorbent amount just to fit the round peg into a square hole. There is also a small number of medium-size brands that try to spread themselves onto all social media platforms, which is not necessary. Finally, a well-crafted “platform-native” approach to any strategy is often more useful than a half-dozen poorly crafted attempts.
In the new report released regarding social media branding, there was clear focus on particular channels. Tumblr, LinkedIn, and Google+ were all left out of the particular study.
A multi-year study created by Syncapse noted that brands' social media fans spend nearly $190 more each year than non-fans. Pinterest users to the mark of 70% say they receive “inspiration on what to buy” from the site. Twenty-six percent of Facebook users and 39% of Pinterest users note that services that include special offers are part of their followed listings. Meanwhile, the average Twitter user follows, on average, five brands
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Source: EmailWire.com
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