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(CityRegions.Com, January 06, 2017 ) Demand for car fresheners in North America is projected to increase due to rise in consumer confidence, result of economic recovery, and strategic marketing efforts by key market players. Car freshener has now become an important product in the automotive after-market in North America. Spending on discretionary consumer goods increased in the region between 2012 and 2013 due to recovery of the economy in the U.S. and Canada. This trend is likely to continue in these markets over the next six years, which would drive impulse buying of car fresheners in North American consumers. Furthermore, growth in the car air freshener market will be supported by constant product innovations and innovative marketing strategies by key players across North America. Demand for organic/natural car-freshener products would drive the innovations in product offerings by large players in this market. Furthermore, longer hours spent in cars and trucks have created a need for attractive and chemical-free car freshener products among consumers in North America.
The car air fresheners market in North America is likely to expand at a healthy CAGR over the next six years, thanks to consistent innovations and product updates in car air fresheners by key market players. Furthermore, The U.S. would remain the largest consumer of car-fresheners in this region followed by Mexico by 2020, due to large consumer base in these markets. Rapid growth in the middle class population and changing lifestyles of the immigrant population in North America will boost consumption of car-freshener products in the region during the forecast period. Currently, domestic companies such as American Covers, Inc., dba Handstands, CAR-FRESHNER Corporation along with multinational companies such as Procter & Gamble Co. and S.C. Johnson & Son, Inc. account for significant market shares in the car air fresheners market in North America. Expanding mass merchandise channels and developments in digital marketing will further boost growth of these companies in the near future.
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Car air fresheners are sold through a variety of retail channels. Companies with strong distribution networks will dominate the North American car fresheners market and enjoy market leadership. Mass-market channels such as supermarkets/hypermarkets, auto repair/ auto wash shops, and carwash stations and automotive shops are among the most preferred retail channels for the sale of car-freshener products. The car air fresheners market in North America is expected to experience significant shift from synthetic car air fresheners to organic car air fresheners during the forecast period.
This report segments the market by types and countries. It includes major drivers, restraints, and opportunities (DROs), along with the value chain of the car air fresheners market. The value chain analysis helps suppliers, manufacturers, and distributors to understand the focus areas in the supply chain. The study highlights current market trends of the car freshener product segment in the U.S., Canada, and Mexico. In addition, it provides market size forecast for these markets from 2014 to 2020. The market dynamics chapter in this report provides insights about the existing trends and future prospects in the industry.
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