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(CityRegions.Com, January 24, 2017 ) Mobile analytics is used to analyze the mobile website traffic like traditional analytics. It involves the use of data collected as visitors access a website from their mobile devices. It helps to determine which mobile marketing campaigns work best for the business and which aspects of the websites work best for the mobile traffic, including mobile search marketing, mobile advertising, desktop promotion, and text campaigns of mobile sites and services.
Technavios analysts forecast the global Mobile analytics market to grow at a CAGR of 21.33% during the period 2016-2020.
Covered : The report covers the present scenario and the growth prospects of the global mobile analytics market for 2016-2020. To calculate the market size, we have used the revenue generated through software licenses and subscription fees of the smart phones and tablets.
To calculate the market size, the report includes the following market segments by platforms: iOS Android Windows
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Segments based on geography: Americas APAC EMEA
Technavio's report, Global Mobile Analytics Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors Adobe Systems Amazon Web Services Google IBM Microsoft
Other prominent vendors Adjust AdMob Amplitude AppSee Apsalar AskingPoint AT Internet CA Technologies Countly Localytics Mixpanel Netbiscuits Segment.io Upsight Webtrends
Key driver Frequency of security breaches and cyber attacks For a full, detailed list, view our report
Key challenge Lack of skilled analytics professionals For a full, detailed list, view our report
Key trend Increase in focus on BI For a full, detailed list, view our report
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Source: EmailWire.Com
Source: EmailWire.com
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