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(CityRegions.Com, September 28, 2017 ) The Mobile and Tablet Advertising Market : 2013-2020 - Mobile advertising refers to a form of advertising via mobile phones or other mobile devices such as tablets. Although many view mobile advertising as sub-segment of online advertising, its scope is far greater with over 7 Billion mobile subscriptions worldwide.
Mobile advertising promises to drive revenue generation opportunities for App developers, advertising networks, mobile platform providers and Mobile Network Operators (MNOs) alike. Currently in its early years, the market accounts for nearly $17 Billion in annual revenue.
Revenues across all segments within the industry presently total almost $750 billion and are The growing penetration of smartphones and tablets has further extended the addressable market for mobile advertising as users spend an increasing amount of their time with these devices. By the end of 2020, tablet based advertising campaigns alone will generate more than $27 Billion in global revenue, following a CAGR of nearly 30% between 2013 and 2020.
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This report provides an in-depth assessment of the global mobile & tablet advertising market. In addition to covering the business case, the market drivers, the challenges, the industry’s roadmap, the ecosystem, key player profiles & strategies and key industry developments, the report also presents comprehensive forecasts for the mobile & advertising market from 2013 till 2020, including an individual assessment of 2 device form factor submarkets, 9 application & media submarkets, and 25 country submarkets.
Tablet and Smartphone shipment forecasts (by OS platform, vendor and region) are also presented in the report due to their profound impact on the size of the mobile & tablet advertising market. Historical figures from 2010, 2011 and 2012 accompany the forecasts.
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Major Points from Tables of Contents:
Chapter 1: Introduction 21
Chapter 2: Mobile & Tablet Advertising Marker Models – How they Work? 39
Chapter 3: Mobile Network Technologies & Data Growth 55
Chapter 4: Mobile & Tablet Advertising Market Sectors 62
Chapter 5: Market Drivers & Challenges 72
Chapter 6: The Tablet Market 80
Chapter 7: Key Industry Developments 105
Chapter 8: Leading Players in the Mobile & Tablet Advertising Market 109
Chapter 9: Market Analysis & Forecasts 120
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Key Findings:
The report has the following key findings:
At present, the market for mobile & tablet advertising is still in its early years, and accounts for more than $17 Billion in global revenue
Drive by a higher Click-Through Rate (CTR) and growing user penetration, the tablet segment of the market is expected to overtake smartphone based advertising revenues
By the end of 2020, tablet advertising will generate more than $27 Billion in global revenue, following a CAGR of nearly 30% between 2013 and 2020. During the same year (2020) tablet shipments will reach nearly 600 Million annually
Mobile video based advertising will outperform all other applications categories in terms of growth rate. Growing at a CAGR of nearly 23% between 2013 and 2020 mobile video based advertising revenues will account for $5 Billion by 2020
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Orbis Research
Hector Costello
+1 (214) 884-6817
sales@orbisresearch.com
Source: EmailWire.Com 
Source: EmailWire.com
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