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(CityRegions.Com, April 28, 2018 ) Request Sample Report @ http://orbisresearch.com/contacts/request-sample/2093072
Increased resistance to soft drinks and growing awareness of health is triggering the demand for the use of water enhancers. Vitamins, being the most needed ingredients in a human body, are gaining importance or attention by all the age groups and classes in the society. Finding it as an opportunity major players in the water enhancer market like Kraft Foods, The Coca-Cola Company, PepsiCo, Dr. Pepper Snapple Group, Nestle etc., entered the market with their own products.
Below are some popular Vitamin water enhancers on the market and their current market situations.
Mio Vitamins:
Despite the changing trend of sales of water enhancers in the US, MiO has retained its position as the leading liquid water enhancer in U.S. multi-outlet stores across all subcategories, including energy, fruit drink, and sport drink mixes. This was achieved by an established behavior and spending the required amount of money by Mio for branding, advertising and maintaining the market share.
Glaceau Vitaminwater:
In 2006, Glaceau Vitaminwater and was evaluated at roughly $2.2 billion. In 2007, Coca-Cola bought the brand for $4.1 billion, almost double of the enterprise value. By 2011, Vitaminwater had grown from $350 million in annual revenue to more than $1 billion. Changes in marketing, ingredients and the health lawsuit all damaged Vitaminwater over the next several years. Between 2012 and 2013, the dollar sales of Vitaminwater dropped by more than a quarter.
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Some of Major Point From TOC
Chapter 1. Global Water Enhancers Market -Methodology and Scope
1.1 Research methodology
1.2 Scope of the Report
Chapter 2 Global Water Enhancers Market– Headlines & Trends
2.1 Key Trends & Developments
Chapter 3 Global Water Enhancers Market – Industry Analysis
3.1 Industry Impact Factors (Drivers & Restraints)
3.2 Porter 5 Forces
3.3 Patent Analysis
Chapter 4 Global Water Enhancers Market- Product Analysis
4.1 By Source
4.1.1 Vegetables
4.1.2 Tea Leaves
4.1.3 Coconut
4.1.4 Fruits
4.2 By End-Use
4.2.1 Flavored
4.2.2 Enhanced (fitness/energy drinks)
4.3 By Active Ingredients
4.3.1 Vitamins
4.3.2 Antioxidants
4.3.3 Electrolytes
4.3.4 Sweeteners
4.3.5 Others
Continue...
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